trp «» digital marketing services «» about trp

what we do

Long before Direct Marketing ever became Digital marketing, we began integrating all forms of messaging with a creative product always focused on getting measurable results. With thirty years of experience in New York, we deliver great work at reasonable prices. We have worked on clients like the US Army, the US Postal Service, CitiBank, Ford, and Dr Pepper; now we bring the same sensibilities and skills to local clients. From banner ads to jump pages, to micro-sites, to web destinations, from database driven personalization to eCommerce and SEO, blogs to QR codes, we've done it. We know the technology, and we bend it to our clients's will.

Using PHP, MySQL, jQuery, and CSS for the back-end combined with great design in the front-end you can expect to get a great product that will grow your business.

it bears repeating

From a business point of view, a site should also become a revenue source whether it's selling tickets, soliciting donations, selling merchandise, taking orders, or at the very least, a cost-aversion tool (freeing up personnel from time-wasting tasks like directions, hours, costs, etc).
Our site for Connecticut Precast takes job specifications electronically, and the new Cherry Hill Construction site allows customers to rent dumpsters online.
The Best Energy site includes an integrated CC processor API, which posts via XML and did not require the client to invest in a secure server, by contrast, the Cherry Hill site is a secure transaction.
Our work is always focused on generating results, whether visits, sales, recruits, what have you.

in the process of creating a site, or advertisements, or seo copy, or a tv spot we follow some basic guidelines:

  • understand the client's business model (ie-it makes no sense to sell products that can't be shipped, attract them to the store instead)
  • make the communication match the model (eg-if they can order online make it happen, if they need to schedule a visit get the name, if they need information make it available)
  • make it as perfect as possible (ie-great design with flawless technology)
  • make it actionable (ie-don't just serve information from the database, capture information and make use of it)

about
trp

In 1990, when email was a novelty and ad agencies still did paste up with razors, trp had its genesis. Young & Rubicam accidentally started to create an internal agency that would handle all the new interactive stuff, and I became Creative and Production Director of the nascent group, having already been a Film Producer and Supervisor of New Technologies in the TV Production Department of Y&R/NY. From three people we grew to 140 in nine years. In those years we created the first advertising site for AT&T, the information architecture for the United States Postal Service site, the first online postage app for USPS, the first site for the US Army Recruiting Command, the first database driven site for Pfizer Pharmaceutical, the first sites for 7-UP, Dr Pepper, Roche, Advil, Centrum, Xerox, and many, many more.
In 2003, I moved to Connecticut to raise my family and I turned the skills I had aquired in the pursuit of advertising's intangibles to growing businesses locally. Using php, mysql, photoshop, indesign, aftereffects, jquery, flash, as well as any other programs that may seem appropriate I focus on your business and try to make sure you profit from my experience.