print can be one of the most effective ways to push messages to customers, particularly messages that can be redeemed, fulfilled, or expanded upon on the web.There is no excuse for running an ad that doesn't point to a custom page on a web site. print still drives traffic to businesses, direct mail is inexpensive and effective. local shopping guides do drive local traffic, and in specialized magazines there is still a need for great print ads. we have done great print, and even our lousy print is better than most.
we love print and have been making commercials since tv still came in b&w
- visual retouching using photoshop
- page design using indesign
- prepress using many sheets of paper
- video editing using finalcut pro
- video completion with aftereffects
by the 90s we were cutting commercials, and films in-house at Y&R, commercials for AT&T and KFC, films about what customers thought of Sears clothes, Pirelli Tires, Miller Beer, the relevance of small town life in the American psyche (really).
now we just shoot it on digital tape or with a little camera, load it in the mac and edit it in finalcut and aftereffects. so much easier, so much cheaper, and if you post it to youtube you can add in a geographic dimension in order to add to the video's seo relevance.