Copywriting

Copywriting

Copy writing used to be something you did to please the Creative Director. It was punchy or pithy or pathos, whatever the client needed, or thought they needed, and there was no way to know if what you were writing was reaching the audience.
Now we write specifically to attract a target. Messaging about addiction, or immunization, or a town, or upholstery, or cabinet making, sporting goods, or antiques. The words can be in a targeted email or an online form. They can even be embedded as meta tags, unseen by any but the Googlebot!
Writing can also be medical writing, technical writing, or grant and proposal writing. The key to all writing is organization, grammar, spelling, style, and organization - yes, it is in there twice intentionally!

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Website Development

Website Development

Everyone gets websites, but you need to make yours a destination!

An internet destination doesn't need to be gigantic, it just need to be the right place for your customer.
We created a huge site for a customer, a dealer in chemicals, heavy machinery, and custom rigs for the sprayed in insulation trades. Their site features a full shopping cart, registration, foam industry news, as well as extensive content management tools for categories, subcategories, parts, and more, all with content driven from PHP and MySQL on a WAMP server, but we have also created sites for historical societies that need to show upcoming events and solicit donations and for senior transportation needs.
It isn't about the site itself, it is about making the right site for the business (and having a lot of fun designing it).

Our work is always focused on generating results, whether visits, sales, recruits, whatever needs you have. From a business point of view, a site should also become a revenue source whether it's selling tickets, soliciting donations, selling merchandise, taking orders, or at the very least, a cost-aversion tool (freeing up personnel from time-wasting tasks like directions, hours, costs, etc).

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Copywriting

Design

Print is beautiful, and by all accounts it is dying. the days when a Saul Bass could spend weeks making sure that an ad was perfect, or a Frazier Purdy could walk into an office and see that a headline was 1/16 of an inch off are over. Most print these days is coupon advertising, valuable in its way, but hardly elegant. The good news is that print still drives huge amounts of traffic to web sites, adding a redemption code to an inexpensive flyer is a great way to get traffic, sales, and revenue. Take a look at some of the books, ads, banners, flyers and mailers we've designed, always focused on the 32 of an inch and the way the transparencies flatten, and the widows and orphans!

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Digital Photography

Digital Photography

It sures seems like a long time ago that we wondered whether a range-finder or an SLR was a better choice, the Leica was a range-finder after all! But that is ancient history, today I shoot with a digital Nikon (I've used Nikon for 33 years, and I am not going to be switching). Camera flashes, strobes, meters, half a dozen lenses and Photoshop complete the studio and darkroom. Take a look at some of the work here.

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Other Services and Projects

All too many things these days are beyond categorization, or cross over into so many different areas as to make their categorization nearly impossible. Take a look at some of the projects we've undertaken.

email marketing

Email Campaigns

Using Mailchimp and Constant Contact we have solicited reviews, sent coupons, run a medical compliance program and encouraged site traffic. We have compiled, exported and cleaned lists, written copy and developed A/B tests for effectiveness

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API synchronization

API Integration

For an online retailer we developed an API script that collects current inventory levels from Amazon, stores them in the database, then updates the inventory on BigCommerce, Jet, Walmart and Bing.

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Custom Wordpress Development

Custom Wordpress Development

Wonderful tool that Wordpress is, it doesn't do everything that is needed out of the box. We have customized Wordpress themes to process credit cards, to call products from a separate db and display them, to show youtubes based on the page being served, and to match a Wordpress theme to a BigCommerce theme!

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google adwords management

Adwords

Managing even a small Adwords account can take a huge amount of time, more than most small businesses can manage, but the results are worth the time!

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